The communications regulator has also suggested that the way phone votes and directory enquiries are advertised should be made simpler.

It could force companies to reveal how much a call will cost and how much the company will make from the call.

Ed Richards, Ofcom’s Chief Executive, has called the current system “opaque, confused and uncertain”, as he revealed that research showed that the public underestimate the cost of calls to 09 numbers, and overestimate those beginning with 08.

A Consumer Experience Report recently revealed that more people now use mobile phones than landlines, as mobile call charges have halved in the last five years, falling from 15.1p per minute to 8.8p per minute.

It also revealed that over 90 per cent of people now use a mobile phone, an increase of ten percentage points in the last five years, compared to landline phone lines, which fell to 84% of households.

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